Publishers have long seen it coming, and Facebook has made no secret about it, but now The Social Network has confirmed that they’ll be making concerted moves to show users more posts from people they know – and fewer posts from Pages.
Facebook CEO Mark Zuckerberg announced the coming changes in a post, outlining that their aim is to ensure that the time people spend on Facebook is ‘well spent’.
The key focus of Zuckerberg’s announcement is research which has shown that:
“…when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.”
Facebook opened the discussion about this research last month, with their emphasis being not so much on using social media less, but using it better– which, in practice, is much harder to implement. But that’s what Facebook’s doing, they have absolutely no desire to stop people using Facebook, but by encouraging more engagement between friends – or indeed, forcing it to happen by changing the way the News Feed works – they could help make your Facebook experience more meaningful.