Collaborating with food bloggers and influencers offers numerous advantages for companies. This strategic partnership can enhance brand exposure, expanding the audience reach significantly. Additionally, it plays a pivotal role in establishing trust and fostering loyalty among customers. Leveraging the influence of food bloggers enables companies to not only boost visibility but also cultivate a sense of credibility.
Do food bloggers still makes money?
The biggest food blogs generate millions per month. Of course, at the other end of the spectrum, there are many blogs that make no money at all. However, according to a survey by ZipRecruiter, the average food blogger in US makes over $73,199 a year.
1. Information spreads like wildfire
For better or for worse, food blogging has made restaurateurs more aware of how quickly information and opinions of their restaurants can spread. On one hand, a fantastic new restaurant can become all the rage practically overnight. On the other, a deserved (or undeserved) negative remark from an influential blogger can turn off thousands of potential guests.
2. Personal communication between food bloggers and restaurants
The popularity of blogging has opened bloggers up to personal responses from the restaurants they critique, something previously reserved for professional critics. As bloggers walk the line between professional and civilian, their comments can be treated as either by a defensive (or grateful!) restaurateur; a chef can simply call a blogger and directly comment on something posted online
3. Contributing to a cultural evolution
With the rapid growth in popularity of food blogging, food in general has moved into the limelight. Cooking books are more popular than ever, as are cooking blogs and TV shows — chefs are now becoming as popular as movie stars. Our societies have undoubtedly opened themselves up to international foods and all of the associated pleasures